The Who – Andrea Furst
The Why – Andrea enjoys nothing more than being around people and working with people to squeeze the most out of themselves. She is at her best when working with multi-disciplinary teams on what they need to do to get what they want. She has extensive international experience working as a sport psychologist with high achievers, predominantly elite professional, semi-professional, and amateur athletes, including World Champions and Olympic Gold Medalists. She is one of those optimistic types and is fascinated by the unique abilities of the human brain.
The How – Andrea is performance-focused. She helps people get their desired results by being engaging, direct, and leveraging mutual expertise. She lives our brave value and will tell people what she thinks will guide them towards getting results (rather than what they want to hear). Given her experience in the elite sporting world, she is very practical and hands-on. She works hard to promote responsibility for both performance and finding answers to problems, and wants people to learn to manage themselves and push to always get better at what they do. She loves helping people perform under pressure and achieve results, when it really counts.
Never Stand Still – Andrea can't stand still! She thrives on 'doing' and brings that approach to her work. She continues to work with elite athletes, helping us stay relevant in a world where high performance is raw - so Andrea can help our customers in the world of work think, prepare, and perform like elite athletes.
Quite simply, we're a team of very
different people from very different
backgrounds - sporting, corporate,
academic - who all share a common
view of the world. When it comes
to high performance, success is a
matter of choice.
We know we’re nothing without our customers. Their incredibly hard work on the road to high performance is what turns knowing into doing, whilst getting us all excited when we discover how good they really can be.
Some of the best known brands and businesses in
the world give us the privilege of working with them.
A few of them are listed here. If you’d like to talk to
our customers about their experience in working with
us, let us know and we’ll put you in touch directly.
Hall of Fame
Our purpose is to help the corporate world to think, prepare and perform like world class athletes. Being world class means consistently demonstrating qualities that epitomise the elite and make them different from the ordinary, and the people in this Hall of Fame have shown themselves to be extraordinary in doing that
They adhere to the principles of high performance, especially when times are tough
They apply high performance principles consistently, not as a one off
They’ve internalised the principles and value using them
They role model them
They've done these things effectively to drive results
They have a drive to continue their performance journey and keep setting higher standards
We feel proud to have worked with them
We’re privileged to know some people who, in our view, are world class in their chosen field. This section of the website is to celebrate these people and shares their stories.