Cranfield University KAM

Chris Shambrook
We had the opportunity last year to speak to the Cranfield University Key Account Management Best Practice Club. It was a great day and a great chance to challenge the audience to think a lot about how the world of high performance sport and its approach to coaching could help…
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Goal setting in business… where did it all go wrong?

Chris Shambrook
In the Wikipedia entry for goal setting (in business) you'll see the following: Goals focus attention towards goal-relevant activities and away from goal-irrelevant activities. Goals serve as an energizer; higher goals induce greater effort while low goals induce lesser effort. Goals affect persistence; constraints with regard to resources affect work…
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Michael Johnson on desert island discs

Chris Shambrook
Take a listen to Michael Johnson on Desert Island Discs recently. In the first two minutes he's talking about, not what percentage of success is physical or mental, but that you need to be 100% at both. Also about the pursuit of being the best you can be... Two high…
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English Cricket Team – Team Values

Chris Shambrook
Great interview on Test Match Special at the moment with Matt Prior, England cricket team's wicket keeper, talking about what it's like to be on tour, revealing some elements of the team values making England a great team at the moment: having a few rules, "nothing that you wouldn't want…
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Fine margins, process and performance

Chris Shambrook
Andy Murray's epic semi-final today in the Australian open showed once again the fine margins between success and failure at that elite level of competition. With such fine margins it's virtually impossible to pinpoint the exact difference between the players, whether it was mental, tactical, technical physical or something else…
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Allowing your last performance to affect your confidence

Chris Shambrook
Ever heard “you’re only as good as your last goal/game/result”, as a way to encourage continued effort? i.e. 'So if my last result was a win and I want to keep up my success I need to win again; I need to keep working hard and practicing, and doing those…
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Athlete@work Programme – Double Gold

Chris Shambrook
K2 have very a proud relationship with the Dame Kelly Holmes Legacy Trust, a charitable body set up to provide life chances to young people who haven't had the same good fortune or opportunities as so many of us. Dame Kelly Holmes is a double Olympic gold medal winner from…
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Staying relevant

Chris Shambrook
If you like to know what's going on in the world of psychology that's very relevant to the world of work, then you should probably favourite the British Psychological Society Occupational Psychology Blog. There's lots of interesting and relevant information here to stimulate your thinking about your work related mindset.…
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Delivering impact…

Chris Shambrook
We always tell people we deliver impact and not days... well, here's a nice testimonial about some of the relevant impact we've delivered. Thanks, Simon and thanks Cranfield University Key Account Management Best Practice Club.
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Sublime Federer

Chris Shambrook
Roger Federer is world class at managing his performance diary throughout a year, understanding the mental and physical demands on him, and preparing and performing accordingly. At 30, the oldest ever winner of the end of season masters tournament, arguably playing the best tennis of his life, looking and staying…
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